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Established in 2003 in Guangzhou, SIGN CHINA pioneered the combination of indoor and outdoor format printers, engravers, exhibition and display equipment, as well as LED displays, components and lighting, into a one-stop sourcing platform for the sign industry. In 2012, the fair will highlight the "Green Concept" advertisement -- LED applications, making it a truly unique gathering of both traditional and innovative ideas.
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According to the statistics, China's advertising market achieved an increase of 13% over last year, out of which, the total outdoor advertising expenditure reached RMB 272 billion, an increase of 16% over last year. It is anticipated that China's advertising market will continue an annual growth rate of 15% in 2011.
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Digital outdoor advertising media is one of the fastest growing media outlets in the world. Its global expenditure increased 10% in 2010 and will continue to do so until at least 2014. Today, China boasts one of the quickest growing international markets, while the Asia-Pacific region is set to become the world's fastest-growing area for global digital outdoor advertising.
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Guangzhou, the host city of SIGN CHINA, is one of China's three major cities, adjacent to Hong Kong, Macao and Southeast Asia, making it the most important hub for China's import and export trading center.